• Breaking News

    8 May 2018

    Interview: Gaurav Singh, Founder of LoveRollers, India’s first lovemaking furniture range

    LoveRollers, India’s first lovemaking furniture range was indigenously designed by an IIT graduate Gaurav Singh. Crafted with an aim to enhance the love making experience for couples, LoveRollers helps in conceiving, provides comfort during pregnancy and offers relief from pain during menstruation. Design features like low arc, high arc and central contour are uniquely designed for sexual positions. Moreover, a couple can try more than 100 kama sutra positions with the help of LoveRollers. 

    Gaurav Singh, Founder of LoveRollers comes with 8+ years of experience as an entrepreneur. His sharp recognition of viable business opportunities makes him transform his ideas into high growth business models. Before finding LoveRollers, he was the senior Vice President of fintech company Subpaisa. He was also the founder of two other brands namely Shopplu and Poltubaaz.

    LoveRollers is a lovemaking furniture engineered with an amalgamation of mathematical equations of product designing and biological requirements of the human body. The Delhi based startup is dedicated to making your love making experience more intimate than ever.

    Gaurav Singh, Founder of LoveRollers
    “We have also got a lot of positive response from couples from abroad. Nuclear families from metros love the products and the feedback so far has been amazing and now we know why India is said to be world's 5th most sexually active country. While Indians from conservative background made us design the convertible variant, the international buyers are requesting for customized modifications and special features per their choice. All in all, we are flooded with queries and business.”- Gaurav Singh, Founder of LoveRollers

    In an exclusive email interaction with The Motiverge; Gaurav Singh, Founder of LoveRollers tells more about the venture, journey so far, and future plans.

    TM: Tell us more about LoveRollers.
    Gaurav: LoveRollers is India’s first and only indigenous love making furniture that has been arrived at after a lot of research and development. It has been designed to enhance the love making experience of couples and lovers. With its unique and elegant design couples can try more than 100 sexual positions with ease and comfort. LoveRollers offers following features:
    • Lovemaking assistance in 100+ kamasutra positions
    • Helps in conceiving baby
    • Helps women in period pain
    • Advisable furniture for pregnant women
    • Perfect Resting Couch for your lounge
    LoveRollers Couch

    TM: What was the biggest turning point in your life that changed your mind to become an entrepreneur?

    Gaurav: My love for new opportunities and willingness to create something new for the betterment of the society, influenced me and made me stay awake at night. I wanted to experiment with my creativity as I have previously worked as a product designer with manufacturing companies and startups. I was also always influenced by the design and love of my city, Agra. I grew up amidst so much designing happening all around me. That’s what led me to pick the profession and reach IIT so as to gain expertise in the field.

    TM: What motivated you all to launch LoveRollers?
    Gaurav: Hailing from Taj Mahal city, Agra the influence of design and love was always there. I grew up amidst so much designing happening all around me. The marble-work, stonework, jewellery, leather garments and antique design furniture is visible day in and day out on every street of the city. That’s what led me to pick the profession and reach IIT so as to gain expertise in the field.

    When it comes to lovemaking, ancient India gyan has so much to offer. Kama Sutra positions take the experience to just another level but the present-day beds and furniture help little in making those positions possible. We wanted to build a product that would help couples have an amazing time benefitting from ancient Indian knowledge. LoveRollers helps you try more than 100 Kama Sutra positions out of almost 250 positions as mentioned in the shastra. Our products are shipped with a guide book that helps couples achieve those positions. And not just that, the product also helps in conceiving, during pregnancy and offers relief to women during painful menstruation cycles.

    Most tech developments focus on Deep Technology projects like ‘Deep Thinking’ and ‘Deep Networking’ but nobody thought towards making a relationship deeper. We came up with this idea of adding enhancement to lovemaking and help them experience ‘Deep Love’.

    TM: How big is your team?
    Gaurav: We started with a small team, a handful of designers and marketing professionals run the show. Rest of the team mainly includes skilled workers. We have a workshop head and a fabrication head.

    TM: How has been the journey so far in terms of resources, challenges faced, market response, etc.?
    Gaurav: The experience has been very challenging but also fruitful. Just a few months since we launched and the journey so far has been simply amazing. First reaction from people has been too varied and on both the extremes. But the consumer feedback has been only positive, constructive an encouraging.

    We have also got a lot of positive response from couples from abroad. Nuclear families from metros love the products and the feedback so far has been amazing and now we know why India is said to be world's 5th most sexually active country.

    While Indians from conservative background made us design the convertible variant, the international buyers are requesting for customized modifications and special features per their choice. All in all, we are flooded with queries and business.

    TM: Who are LoveRollers’ major competitors in India as well as globally? What are its unique features and how it is different from existing products (if any) in market?
    Gaurav: We are the first and only manufacturer in this category in India. A few international players include brands like Liberator and Tantra chairs cater to Indian market but these imported products cost a fortune and are not designed keeping the body shape, weight and contours of Indians hence not very successful.

    While the standard LoveRollers are scientifically designed and include a host of features so as to add much spark to the lovemaking experience, we have also added new and unique innovation in the extended range of our product that differentiates us from the rest. We have included the plug and play design keeping in mind the requirement of Indian audience. There are several taboos in our country when it comes to Lovemaking. Keeping all that in mind we included this feature. This variant saves you the embarrassment of explaining the product. It breaks into two normal looking furniture blocks and can be assembled back to be what it is – a LoveRoller.

    The most important aspect of our product is that it is cost effective. No international brand can match or come close to the price range that we are offering.

    TM: What are the business opportunities in your sector, especially in the APAC region?
    Gaurav: There are multiple business opportunities as we are not only getting leads from APAC region. We are also getting requests for exclusive distribution to UK, Canada, Kurdistan etc.

    TM: Have you raised funds so far? Where do you see LoveRollers in coming 3 to 5 years?
    Gaurav: I raised the funds personally and some by the help of my friends. Currently we are looking to raise more funds and are open for investment.

    We are finding ways to add more innovation in the product every day. Our vision is to replace all traditional furniture with LoveRollers products. We have exciting plans for next 5 years including international tie-ups, infrastructure setup, team building and expansion in the Asian market.

    TM: What keeps you going?
    Gaurav: Research based love making products are going to revolutionize the way people make love and will take couples on an exquisite and life-changing journey. My vision to change the traditional furniture with LoveRollers keeps me awake at night and keeps me wondering how to add more innovation to my product.

    TM: What are your messages for aspiring entrepreneurs/young generation?
    Gaurav: I would like to say to my fellow aspiring Startup builders, that you must always dream like a child, think like an Old man and act like a young person. Never give up hope and have a positive focus towards building your dream.